Category: Opinion Pieces

Behind Marketing Lines

Elevating Digital Marketing with the Customer Experience Pyramid ๐Ÿš€๐Ÿงฑ๐Ÿ“ˆ

In the ever-evolving Digital Marketing landscape, we strive to capture fleeting attention and create lasting impressions. Our goal is to engage and captivate, leaving customers with experiences that resonate long...

Unlocking CX Excellence: The Digital Marketing & Branding Connection

๐ŸŒŸ Happy CX Day! ๐ŸŒŸ Today, as we celebrate Customer Experience (CX) Day, let's dive into how CX, Digital Marketing, and Branding intertwine to create exceptional customer journeys that leave...

Hybrid Marketing: The need of the hour!

My advertising career started in 2002 as a Proofreader at my fatherโ€™s Printing Press. In my spare time, I used to shadow the graphic designer and sometimes helped him with...

Digital is the new Chalking!

I grew up in a small town called โ€˜Jandโ€™ located at the border of Punjab and Khyber Pakhtunkhwa provinces in Pakistan. The town had a mix of both Punjabi and...

Job Hunting in Dubai for Beginners

Updated: Jan 2019 (Published in 2014)I get a lot of queries about how to find a Job in UAE. It's been a year since I relocated to UAE (now almost...

Job Hunting DOs and DON’Ts for Beginners

I have spent a big chunk of my career short listing CVs/Resumes and conducting employment (and exit) interviews. Based on my experience, following DOs and DONโ€™Ts may be considered while...